Tag Archives: Product Marketing

When you know you’re wrong.

Forecasting seems to run in my family. My father forecasted products for IBM in Europe in the 70’s – on the order of 6000 products. I’m not sure that I ever have nor ever will live up to that number … Continue reading

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Every Product has a Home

Once a month I teach a long class. It’s a three day class on Optimal Product Management. It’s a lot of material on product management and product marketing. The topics are most interesting when you use exaggerated examples to illustrate a point. So, … Continue reading

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Pricing Dilemma

Most of my work is really fun and challenging in all the right ways. However, where people don’t seem to be happy is in the area of pricing. And it comes from an expectation. The expectation is that pricing is … Continue reading

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Marketing Ballet

Life isn’t always at full-speed-ahead. However, there are times in a marketing person’s life when a lot of material needs to be written, designed, reviewed and posted in a short period of time. Right now, I’m working with a start … Continue reading

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Marketing with Cupcakes

Blogging has definitely been on the backburner recently. In this case, I had three teenagers arrive from the UK and had to settle them all into school. This entailed an awful lot of translating UK school reports into something that … Continue reading

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Products do better with Marketing

I’ve spent the last few days co-training a class for people who want to learn how to be great product managers and product marketers. It was a great class with people from different industries, different stages in their lives and … Continue reading

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